D&P is a consultancy specializing in brand development, positioning, and content direction. We work with clients to bring out the best of their brand story - which is so much more than influencers, advertising, or logos.
For case studies and to contact me about consulting engagements
D&P we believe the brand must be ahead, not behind the business.
Our approach leads to generating ideas and content direction that resonate with the target audience, effectively communicating the brand story across all media platforms.
We analyze how the competitive environment will change: where your consumer is shopping, what type of lifestyle brands in all sectors they align with, which existing competitors will grow, and what new ones will appear. Armed with this information, we present ideas for content that looks at future trends contextualized into a script that unlocks innovative new ideas and opportunities.
By looking ahead, we help you put your best foot forward and seize a competitive advantage with a creative direction that builds category leaders and legacy brands.
“Working with Shelagh has been an honor and a pleasure. She is an insightful brand strategist and independent thinker with a keen creative eye.
Her perspectives at a critical turning point in building my company were very valuable to me and she has become a trusted advisor”.
Vanessa Barboni Halik, CEO, of Another Tomorrow
“Shelagh is an exceptional at what she does. She takes a highly disciplined and strategic approach to her work - extremely unusual within that space. What makes her truly unique and her work so effective is that her ideas are based on gaining deep insights from her analytical discovery process.
Her creative work is designed with a global perspective and thus it speaks a language that can be understood across borders.
Amanda Souter, CEO, The Power Station Research & Brand Agency, London.