D&P is a consultancy specializing in brand development, positioning, and content direction. We work with clients to bring out the best in their brand stories, which are so much more than influencers, advertising, or logos.
For case studies and to contact me about consulting engagements
D'Arcy & Partners (D&P) is a creative brand consultancy that specializes in brand development, strategic positioning, content, identity, and direction.
We collaborate with clients to bring out the best in their brand stories, understanding that a powerful narrative is so much more than just logos, advertising, or influencer campaigns.
At D&P, we believe the brand must be ahead, not behind the business.
Our distinctive approach leads to generating future-proof ideas and content direction that resonate deeply with your target audience and effectively communicate your brand story across all platforms. We conduct a rigorous analysis of the competitive landscape, examining: where your consumer shops, what lifestyle brands they align with, which existing competitors will grow, and what new ones will appear.
We distill this foresight into a creative script that unlocks innovative concepts and opportunities. By looking ahead, we help you seize a competitive advantage with a bold creative direction that builds category leaders and legacy brands..
“Working with Shelagh has been an honor and a pleasure. She is an insightful brand strategist and independent thinker with a keen creative eye.
Her perspectives at a critical turning point in building my company were very valuable to me, and she has become a trusted advisor”.
Vanessa Barboni Halik, CEO, of Another Tomorrow
“Shelagh is an exceptional at what she does. She takes a highly disciplined and strategic approach to her work, extremely unusual within that space. What makes her truly unique and her work so effective is that her ideas are based on gaining deep insights from her analytical discovery process.
Her creative work is designed with a global perspective, and thus it speaks a language that can be understood across borders.
Amanda Souter, CEO, The Power Station Research & Brand Agency, London.