D&P is a Brand Consultancy specializing in sustainable brand development for today’s circular economy. I work with clients to bring out the best of their brand story - which is so much more than influencers, advertising, or logos.
For case studies and to contact me about consulting engagements
Your brand’s job is to be the external expression of business strategy, helping to pull the company in the direction you want it to go. The brand must be ahead, not behind the business.
I help you uncover the most likely future for your business: Who your customers will be and what to say to them. How they think, behave their desires, and needs.
I take a deep look at what this means for your product offering—what your innovation priorities should be. How much demand there will be for what...Which will be the largest and most profitable market segments? Is being a sustainable brand important to your consumer and if so, what ideas are being integrated into your brand story that align with the circular economy?
I take a look at how the competitive environment will change—where is your consumer shopping? What type of lifestyle brands in all sectors do they align with? Which existing competitors will grow and what new ones will appear? Armed with this information I design and develop a brand book with ideas and content that looks at future trends contextualized into a script that unlocks new ideas and opportunities. I then work with you on your brand strategy to fit this future world.
By looking ahead, I can help put your best foot forward and seize a competitive advantage and brand strategy that will last.
“Working with Shelagh has been an honor and a pleasure. She is an insightful brand strategist and independent thinker with a keen creative eye.
Her perspectives at a critical turning point in building my company were very valuable to me and she has become a trusted advisor”.
Vanessa Barboni Halik, CEO, of Another Tomorrow
“Shelagh is an exceptional at what she does. She takes a highly disciplined and strategic approach to her work - extremely unusual within that space. What makes her truly unique and her work so effective is that her ideas are based on gaining deep insights from her analytical discovery process.
Her creative work is designed with a global perspective and thus it speaks a language that can be understood across borders.
Amanda Souter, CEO, The Power Station Research & Brand Agency, London.