A Creative Consultancy



Strategist. Visionary. Entrepreneur. Shelagh D’Arcy-Hinds has a career that spans all areas of marketing and brand building. She has directed, produced and managed creative in all areas of brand imaging, advertising and marketing. Her career began in retail Creative Services for Giorgio Armani. After Armani, she worked in house as Director of Creative and Retail Services for Valentino and then Calvin Klein. As such, she developed the core brand architecture and licensing (fragrance, CK underwear and sport collection)—that remain the brand blueprint today. Shelagh is credited as a primary driver in the original brand development team that positioned the brands for international growth through branding, advertising, retail development and events. After Calvin Klein, Shelagh worked with Ogilvy & Mather, JWT, Landor and McCann as an Executive Creative Director. Projects included: Barcelona Design Center; The Ritz Carlton Hotel Group; Neiman Marcus; Bergdorf Goodman and Hearst Publications. In 2005, she opened D’Arcy&Partners. A selection of her award winning work includes The Healing Garden, Coty Fragrances, Sue Devitt Beauty, Sonali Gold, Kellwood, Perry Ellis, Elizabeth Arden and Kenzo. As a consultant, she has served as strategic advisor to a selection of clients including The Council of Fashion Designers of America. Her role at the CFDA was to work with the incubator group of designers on brand building. She is a frequent speaker at workshops and provides counsel to more than a dozen emerging designers. Shelagh takes a highly disciplined and strategic approach to her work. What makes her truly unique and her work so effective is her experience in developing the creative blueprint that positions and emotionally connects products to the consumer. As a director, her brand story telling ability comes from her sensitivity to cultural nuances and her experience spending a career working with some of the world's best talent in design, photography, film, advertising and branding. Her ideas are based on gaining deep consumer insights and understanding and analyzing of consumer trends, that result in her delivering brands that become category leaders. Shelagh’s energy, passion and collaborative approach make her a team player that inspires innovation. Shelagh is based in New York City. She has experience working on projects throughout the United States, as well as in Shanghai, Hong Kong, Paris, Barcelona, London, Rome, Milan, Cape Town, Doha and Dubai. shelagh@darcyandpartners.com


Throughout our 20+ year experience we have build solid relationships with many of the worlds leading brands in hospitality, apparel, beauty and beverages.